EAT YOUR ETHIC
EAT YOUR ETHIC
March 5-31 at 118 Orchard
Inspired by Elana Langer’s work in mindful consumption, Wallplay & Our Name Is Farm mounted What I Live By’s “Eat Your Ethic” installation that celebrated The Art Of (Ethical) Eating.
Our Name Is Farm has brought What I Live By’s “Eat Your Ethic” to life at Wallplay’s ever changing (blank) concept counter & exhibition space. The Langer inspired installation playfully challenges patrons to reflect on the ethics of their daily food consumption by consciously guiding them through their decision making process and cultivating supply chain awareness. Participants are guided through a series of questions designed to spark an enlightened concern for transparency in food sourcing and production.
Langer says, “If we are what we eat, why not use food as a way to know better what we are? This installation is a chance to pause and sense into the way we make decisions; the way we treat our bodies, our wallets, our earth, and ultimately each other. Our decisions, like our beings, change, but our truth is constant. Our choices matter, what we choose affects our bodies, the way we feel, not to mention the earth and others. Eating, like being, is an art that can be, if not mastered, at least made conscious (and in that more alive, dynamic and fun)”.
The culmination of the interactive exhibit led participants to the Our Name Is Farm [stand]— a concept pop-up coffee counter by the co-founders of creative production company Our Name Is Farm, which specializes in story telling be it digital media or event production in support of local farmers, artisanal producers and advocates of sustainable food systems.
“We were immediately drawn to Elana’s concept,” says Shelley Golan, Co-Founder of Our Name is Farm. “We love what we do, and feel very fortunate to be able to share our appreciation for sustainable food in such a unique way. We’ve come a long way in understanding the entire process – from farm to table – and are happy to share what we’ve learned with others”.
“By committing to transparency in sourcing and production, the Our Name Is Farm[stand] offers consumers an informed experience that goes above and beyond the industry standard,” adds Co-Founder Liz Vaknin. “We hope that people walk away from this experience feeling like they’ve gained a new appreciation for all of the collaborative work that goes into making something as simple as your morning coffee”.
The month long experience took up residence at Wallplay’s cutting edge concept space called (blank) located on the Lower East Side.
Current partners include: Brooklyn Roasting Company, Ronnybrook Farm Dairy, Tilit Chef Goods, Bien Cuit Bakery, Antidote Chocolate, In Pursuit of Tea, New York Distilling Co., Jake’s Country Meats, Farmer Ground Flour, Roxbury Mountain Maple, Shushan Valley Hydro Farm, Andrew’s Honey, North Fork Potato Chips, New York Shuk, Grow NYC.