A Pop-up installation celebrating The Strokes’ New EP Future Present Past.
No Room is a conceptual pop up hotel and installation celebrating The Strokes’ new EP, Future Present Past. Visitors can buy new and rare merchandise from The Strokes and explore “last night” and the morning after in the hotel lobby lounge, while sipping an espresso from Everyman Coffee.
In a fully immersive environment, visitors are taken through the experience from hotel lobby and lounge into an abstract video environment that ends in a physical installation. Playing on the hotel-lobby lifestyle of musicians, Wallplay created a unique pop-up environment and art installation, pulling visitors into the world of The Strokes.
Representing daytime, the first half of the installation is experienced on the right side of the gallery, where passersby can see through the window into a hotel-like lobby/lounge area, coffee bar and popup shop, furnished with hotel couches and Strokes posters. A Cult Records pop-up shop will be selling new releases from the Strokes and other associated artists, and features Future/Present/Past, a video installation by Julian Casablancas.
Upon walking through the installation, visitors will find that the alternate side of the space is blacked out by red velvet curtains to reveal an abstract multimedia installation and hotel room with original band gear on display.