Billboard Art: Luca Chiriani x Cole Haan
HISTORY BEGINS HERE BY FLAVORPILL + COLE HAAN
September 6-7 at 118 Orchard
Flavorpill and the iconic American lifestyle brand, Cole Haan, partner to bring the brand’s new campaign, “History Begins Here,” to life.
Wallplay’s carefully curated workspace – completely transformed into an inspiration lab for idea-generation and history-in-the-making, set the scene for panel discussions with multidisciplinary trailblazers encouraging the audience to unlock their own visionary ideas. Sketchbook Project’s mobile pop-up library featured the early doodles and dreams of artists, inventors & authors from 153 countries. Additionally, leading instructors from General Assembly conducted motivational workshops to enlighten participants on pursuing a passion and driving dreams forward.
Artist Luca Chiriani created a visual narrative with original detailed mixed media sketches, uniquely capturing the spirit behind the “History Begins Here” campaign. Chiriani’s work was exhibited on Wallplay’s outdoor art billboards, and interior and exterior digital screens will feature an exclusive stop-motion video of Chiriani at every step in the creative process.
Complimentary Intelligentsia coffee was offered at the coffee bar downstairs.
Cole Haan LLC, with its Global Creative Center in New York City, is an iconic American lifestyle accessories brand and retailer of premium men’s and women’s footwear and bags, outerwear, eyewear and accessories with a commitment to craftsmanship, timeless style and design innovation. For more information, visit ColeHaan.com and follow @ColeHaan.
Flavorpill Media is a passionate advocate and tool for culture seekers. We have over 10 years of experience curating and creating the best events and covering the most interesting news across music, nightlife, film, art, and literature. Our goal is to connect you with the ideas and the people that inspire you. For more information, visit flavorpill.com and follow @Flavorpill_NYC.