The Street Museum presents The Street Museum Pop-Up Auctions, a collaboration series with street-artists, local to their respective host cities.
The Street Museum presents The Street Museum Pop-Up Auctions, a collaboration series with street-artists, local to their respective host cities. For this first digital auction, The Street Museum partners with ten of the top street-artists whose work is widely recognized throughout the tri-state area. Artists include the likes of Iranian duo Icy & Sot, Brazilian graffiti artist Pixote and New York veteran street-artist Cern.
The auction opened online on June 8 and closed on the night of June 16 with a private, pop-up party at Gallery 151 at 132 W18th Street, NYC. Invited guests were able to see the featured “made-for-gallery” street-artwork for this one summer night and bid on their favorite pieces using their phones or provided tablets while enjoying wine, champagne and Heineken, Perrier, Stoli, and Aveniu Brands refreshments as well as a DJ set by Fabian Balino. The event celebrates street-art as today’s major art movement.
Esther Tran-Le created The Street Museum (TSM) in 2014 on Instagram to share the street-art photography she has been documenting around New York City. New York City is a hot-bed for the evolution of street-art, so it only made sense for The Street Museum to be born there. Within the year, The Street Museum developed a significant following of renowned street-artists including the likes of Kenny Scharf and Ron English as well as several NYC influencers. Inspired by the constant renewal of street-art in New York and the growing appetite for it among the general public, Esther began to envision The Street Museum as a platform to promote street-art as today’s major art movement, similar to how impressionism was for the 19th century and surrealism for the 20th century.
The Street Museum seeks to bridge worlds in order to further street-art not only as a recognized art movement but also a lifestyle.
The Street Museum creates experiences where everyone can celebrate street-art for what it represents: boldness, adventure, creativity, community, beauty, and determination.
The Street Museum Pop-Up Auctions are a first step in this endeavor. The private, pop-up party on June 16 showcased the artwork of 10 of the most prolific and recognized street-artists of New York.
MEDIA CONTACT: Esther Tran-Le, email@example.com, 805.452.9695