Exclusively during New York Fashion Week, PUMA hosted a pop-up store at Wallplay Shop to kick off the first release of the “PUMA BY RIHANNA” collection, under Rihanna’s FENTY label.
The collection introduced the PUMA Creeper, a remix of the iconic PUMA Suede. The first style, in a black-white colorway, dropped as a limited edition pack on September 14th on PUMA’s website and later on at select retailers on September 18th. Wallplay Shop was the only brick-and-mortar store worldwide where consumers could purchase the black-white colorway as well as two other Creeper colors from the drop on an early schedule.
The PUMA Creeper harnesses the music and fashion feel of the revolutionary punk era with PUMA’s deep sporting heritage. Punk lit the streets bright on King’s Road in London and it soon caused a stir in the late 80’s in lower Manhattan’s underground club scene. The clubs have since closed but the culture never left, influencing the city’s fashion and music scene for years to come. The Creeper transforms the classic PUMA Suede that was historically made popular by athletes in the ‘70s and ‘80s, beloved by punk bands, b-boys and skaters. Today, becoming a style favorite of Rihanna.