March 5-8 at 312 Bowery
ÉCOLE’s immersive pop-up experience where guests can purchase beautifully curated items off the mobile platform.
ÉCOLE is a new men’s e-commerce concept focused on premium foundational menswear. The mobile site is deliberately designed to offer an immersive shopping experience tailored to the new generation of stylistically-inclined, tech-savvy, and fast-moving male shoppers. ÉCOLE’s platform is built to eliminate the pain points men traditionally have with online shopping by focusing their product range on essential pieces presented through innovative user interaction, and intuitive technology. From March 5th-8th, Wallplay’s shop at 312 Bowery hosted ÉCOLE’s immersive pop-up experience where guests can purchase beautifully curated items off the mobile platform. ÉCOLE’s platform will be live in partnership with six brands including Siki Im, Public School, Patrik Ervell, Richard Chai, Robert Geller and Common Projects.
To further support and inform ÉCOLE’s forward-thinking discovery platform, the company created a board of advisors which includes Mazdack Rassi, the co-founder Milk Studios and Made Fashion Week, “I was drawn to working on ÉCOLE because I believe its unique technology and carefully curated selection of designers will fill a void in men’s e-commerce.”
ÉCOLE, inspired by the primary schools in France, offers the essentials of culture, manners of life, and education. ÉCOLE was founded in 2014 by Jorge A. Cosano as the mobile-first ecommerce platform delivering smart fashion, seamless discovery, and simplified buying. ÉCOLE is at the vanguard of menswear shopping and holds at its core creating the best, smartest shopping experience for men.
“We want to change the way men discover and buy fashion online and that means doing things a little differently. We want to build real solutions that minimize the challenges men have with traditional ecommerce experiences,” says ÉCOLE’s founder and CEO, Jorge A. Cosano. “Men want basic, but unique pieces. It’s less about trend-driven runway fashion or seasonality and more about enduring styles.”
For more information, please visit ecole.me